You may feel that your customers are different—that they don’t use text messaging. Well, consider these statistics from Nielsen Mobile…

123 million people use text messaging in the U.S., that’s 53% of cell phone subscribers. Globally, that number jumps to 3.1 billion (a whopping 76% of users.) What’s more, it’s not just teenagers. The average age of a text user is 38. The numbers are only going up as time goes on. Your customers are already using text—shouldn’t you be, too?

Also, consider the future. Today’s college students can’t remember a time when a cell phone wasn’t part of their life. These are your future customers. The future of your business literally depends on you keeping up with your market.